今天继续分享29-30个问题~~~
二十九. 你在 test buy 的时候，给跟卖者发邮件，标题和内容会怎么处理？
Test buy 作为反跟卖的一种方法，简单来讲就是先去你想要投诉的店铺里购买产品，收到货
之后便可以向亚马逊投诉产品有问题或者侵权，基本上和作为普通买家购物产品的流程差不多。
为了让消费者有更多的选择，亚马逊鼓励合法跟卖，然而有些恶意跟卖，往往则是以次充好，利用假冒产品的低成本打出更低的价格，同时也会导致消费者的差评出现，影响整个 listing的权重。
这种恶意跟卖，亚马逊允许 Test Buy 来申诉：在跟卖者店铺中购买被跟卖的产品，然后把订
单号、货件照、产品包装、产品实物照等细节上传，举报成功之后，亚马逊就会惩罚删掉他们的 listing。
不过我们在碰到跟卖者的时候可以先通过邮件进行商议，如果对方的语气非常不友好，那么就赶紧下 test buy 订单，收集证据之后向亚马逊投诉。
至于给跟卖者发邮件时，标题和内容怎么表达。以美国站为例，可以参考以下模板：
①如果你的产品是有品牌备案的：
邮件标题明确，示范：Amazon ASIN:XXXXXXXXX IP infringement communication
内容：正文开头：表明身份，然后，阐述事由，三问，侵权类型，请提供专利号/版权号，请明确专利/版权的注册国家。
范本：
Dear “跟卖名字”,
It has come to our attention that “跟卖名字”is using the ”你的品牌名“ trademark without
license or prior written authorization from ” 你的品牌名“. ” 你的品牌名“ holds federal trademark registrations in the United states.
So “跟卖名字”listings violate ” 你的品牌名“ trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.
Therefore, we demand that you immediately remove all listings on Amazon.com in which “跟卖名字”utilizes our trademarks and images protected by copyright.
“跟卖名字” currently has at least one listing on Amazon.com for products that utilize“你的品牌名” trademarks and/or copyrights without authorization.
See the following ASIN: 被跟卖的 ASIN 码
“你的品牌名“ is the only entity authorized to provide authorization to sell its products on
Amazon.com. Your listing constitutes a violation of ” 你的品牌名“ trademark rights,
copyrights, and Amazon’s Participation Agreement.
“跟卖名字” ‘s infringing listings must be removed immediately to prevent damage to ” 你
的品牌名“ brand and lost sales.
While ” A “ has many options available under this state. But we would prefer to resolve this
matter amicably. Please confirm to us in writing within 24 hours, that you have:
(1) Removed all of ” 你的品牌名“ trademarks and copyright material from your Amazon.com
listings and any other website or public display you operate;
(2) Removed all of ” 你的品牌名“ listings of products it claims to be associated with ” 你的
品牌名“, including but not limited to the ASINs listed above
Failure to take action within 24 hours will force us to report this serious violation to the Amazon
seller performance team. This is licensed products to Amazon.com as well, Amazon seller
performance team will take such violations very seriously, possibly resulting in removal of your
selling privileges on Amazon.com.
Thank you for your attention to this matter. Please contact us if you have any questions.
Legal on behalf of ” 你的品牌名“
②如果你的产品没有品牌备案：
无论有没有品牌，表达态度端正，不卑不亢，友好礼貌，立场坚定。
邮件标题明确，示范：Fulfillment by Amazon Warning Communication about ASIN:XXXXXXXX
内容：正文开头：表明身份，然后阐述事由，要求履行的事项和后果。
范本：
Dear [跟卖卖家名字],
I am the owner of [你的品牌名字或者店铺名字]. It has come to my attention you are selling [你的品牌名字或者店铺名字]. I request that you to remove your listing right away.
[你的品牌没给你在或者店铺名字] is something I have created from scratch, and I have no
authorized resellers. I sell branded products, and if you are indeed selling counterfeits, then you are in violation of Amazon’s terms of service.
I will file a Cease and Desist letter if the listing is not removed within 48 hours, and you will face legal action if you do not comply.
Sincerely,
[你的品牌或者店铺名字]"
三十. 订单管理工具、选品分析工具，竞争对手分析工具，广告分析工具你都用过哪些，各有什么特点？
1）订单管理工具:
ERP 系统类软件：胜途 ERP、速脉 ERP、速易特 ERP、九翼 ERP、易仓 ERP 等，其他的综合软件，例如：酷鸟卖家助手。
这些 ERP 系统基本都能提供从商品—>采购—>库存—>销售发货—>售后—>数据报表分析等智能化、自动化的管理功能，帮助卖家统一管理多个店铺，提升工作效率，降低管理成本。
主要特点：高效、直观、方便、解放很多运营时间等。
2）选品分析工具：
例如：Jungle Scout、AMZTracker、AMZCaptain、BigTracker 选品酷、AMZ SCOUT、AMZ base、Keepa、asinspy、紫鸟等，
主要特点：通过大数据，找到极具潜力的亚马逊产品，全面、快速、高效、准确可靠。差别就在于这方面的运算能力和范围以及准确性。
3）竞争对手分析工具：
Jungle Scout、AMZCaptain 以及很多上述有提到很多软件都兼备这个功能，可能还有比如大家比较常用的易麦宝、麦旺（目前不知还可不可用）等，
主要特点：基于大数据，针对竞争对手的商品数据、关键词、流量、价格等等参数进行分析，得到你想要的，区别就是他们之间的侧重点可能不一样。
免费资料，爱要不要！
最后，祝所有跨境人虎年大麦！大麦！大麦！
